Determine the right technologies and approach to solve the long term customer goals and plan to have an impact as quickly as possible with the least risk.
Spark Ranch has the luxury of being able to deliver a wide variety of solutions: quoting systems with multiple discount levels, complex solutions providing generation estimates for PV panels on your customer homes, mobile SMS marketing, etc.
The goal of the second step in the process is not to over analyze the situation or go to an extreme.
It's simply to take a little time to determine the solution and technology to reach your goals and remain within your constraints.
And just as importantly, the best approach to minimize risk of success while striving to deliver returns as soon as possible.